The task at hand was to create a brand identity and concept for a fresh streetwear label, culminating in the design, printing, and binding of a lookbook for the Spring Summer 2019 collection.
Our inspiration for the streetwear brand stemmed from a unique source — a glitch in a mobile phone game that unexpectedly displayed a spectrum of colours. Intrigued by the unconventional beauty of glitches and the idea that imperfections lead to more compelling art, we chose to embrace the irregularities in fashion. This decision was aimed at crafting something genuinely distinctive and one-of-a-kind in the world of streetwear.
