Tasked with a brief from Studio Parallel, my assignment was to select a cultural institution and develop an identity and campaign for its annual membership program. The goal was to craft something appealing to existing members while also attracting a more diverse audience. In tackling this challenge, I rejuvenated the Natural History Museum's aesthetic with a contemporary touch, introducing fresh illustrations and graphics. These elements were designed to be versatile, seamlessly integrating across the museum's environment and printed materials.
Additionally, I launched a new app that encourages museum visitors to explore their surroundings actively. Users can stroll through the museum, scanning concealed QR codes linked to various digital stickers. Each QR code corresponds to different exhibitions, and upon successfully locating all codes, visitors can claim exclusive discounts and prizes. The concept behind this initiative is to foster repeated visits, promoting a spirit of exploration and discovery among museum-goers.
Below is an alternate version of this project where I experimented more with illustration and opted for a more playful approach to the project.
*This is a university project, there is no affiliation with the Natural History Museum. All photos used for this project belong to their respective owners.