Recognising the opportunity for a social media rebrand for Udderlicious Ice Cream, I introduced a revamped strategy to leverage the brand's already strong identity. By curating fresh content, my goal was to accentuate the established branding for existing followers and appeal to a new audience.
I initiated the process by capturing high-quality product photos, ensuring a visually compelling showcase of the brand's identity. Building on my expertise in crafting short-form video content, I also introduced Instagram Reels to enhance brand visibility and engagement. This dynamic approach aimed to captivate the audience through both visually appealing images and engaging short videos.
In addition, to ensure continual improvement, I consistently review insights and analytics, refining our approach based on valuable data. This ongoing reflection allows me to adapt and refine our approach, ensuring sustained growth and engagement on the platform.
Old Instagram feed - Very repetitive and didn't showcase the product or the brand's identity
